US DATA: Redbook Retail Sales Close Out October On Solid Footing
Nov-04 13:58
Retail sales growth picked up in the final week of October to 5.7% Y/Y from 5.2% prior, per the Johnson Redbook index. This kept October's sales at +5.4% Y/Y, same as the month-to-date figure estimated for the prior week albeit slightly below retailers' targeted 5.6% gain.
The report notes that "the past week saw an increase in customer traffic and sales, primarily driven by demand for Halloween merchandise. However, the holiday may have negatively impacted shopping patterns on Friday, a key day for retailers, by diverting customers away from stores while boosting sales at those catering to Halloween shoppers."
There will be more detail on October sales out this Thursday with the Johnson Redbook Same-store Flash Report based on stores' reported sales for the month that are out that day. For now Johnson Redbook is targeting 6.2% Y/Y sales growth in November, noting " This month features several significant shopping promotions, including those around Election Day, Veterans Day, and Thanksgiving."
Overall October retail data look to have been solid, between Redbook's figures and Chicago CARTS' preliminary estimate of ex-auto sales equivalent to a 4.3% Y/Y rise in ex-auto sales gains for a 2nd consecutive month (though of course we don't yet have official September data let alone October due to the federal government shutdown).