The US bank weighs in on the policy outlook post the weekend inflation prints. It notes encouraging higher frequency data, but broader deflation pressures remain.
J.P. Morgan: "In the near term, high-frequency tracking of LNY activity looks encouraging. Daily consumption-related sales rose 10.8% compared to the LNY holiday last year, led by strong sales of home appliances (+166.4%,) and communication equipment (+181.9%) on trade-in subsidy support. Passenger traffic hit a new record high (rising 6.0%), domestic tourism spending rose 7.0% and tourism-related services rose 37.5%. In addition, movie box jumped 18.6% to register a new record high.
In the broader picture, the deflation pressure in the Chinese economy will not fade away easily, in our view. On the domestic front, regarding the pork cycle, the steady upward trend in pork prices earlier in 2024 seems to have peaked and come off steadily in recent months. The demand-supply imbalance in the domestic economy will continue to weigh on the overall pricing trend, while US tariff hikes on imports from China will weaken China’s export activity (the key sector that has helped to partly absorb excessive industrial capacity in recent quarters). Following the LNY-related uptick in January, we expect CPI inflation rate to ease in the coming months. Our latest forecasts look for average CPI inflation of 0.2% in 2025 (vs. 0.2% in 2024), with average PPI deflation at -1.1% in 2025 (vs. -2.2% in 2024).
Regarding domestic policy, the need to boost consumption has been the area of increasing policy focus lately. The first batch of 81 billion yuan trade-in subsidy announced by the NDRC in early January, with an expanded list of beneficiary products, appears to be providing near-term support for retail sales. Overall, we think policy support for consumption will step up in 2025, taking the form of further expansion of the trade-in subsidy policy, support for urban and rural basic pensions and medicare insurance, fiscal transfer for low-income households, and support for newborns, though the magnitude of 400-600 billion yuan (0.3-0.5% of GDP) will likely be smaller than the trillions investors hope to see. In all, relatively weak corporate pricing power, ongoing deflationary pressure and weak nominal GDP growth will likely remain the key challenges faced by the Chinese economy in 2025."
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