BRC Retail Sales saw a third consecutive slowdown in November, posting a 1.4% Y/Y increase in value terms (vs 1.6% October). This was the weakest reading since May and, once again, the positive growth rate was driven almost entirely by food inflation (with non-food close to flat in volume terms).
- Note that this reporting period included Black Friday and the following Saturday (but not the Sunday of that weekend or Cyber Monday). Last year the survey period ended the week prior to Black Friday so didn't include any of this major weekend. Given that this data is not adjusted, sales would expect to be boosted this year by including this busy period.
- The release also notes that pre-Budget caution among consumers meant that, despite Black Friday being included in the reporting period, retail sales were not boosted as much as expected. There is always value in looking at November and December sales combined, and retailers will have been hoping that when Budget uncertainty was removed that sales will have picked up in December to compensate for the soft November.
- Food sales also saw a third consecutive slowdown at 3.0% Y/Y (vs 3.5% Oct), the lowest since March. The BRC's Shop Price Monitor for November showed a decline in food price inflation to 3.0% Y/Y (vs 3.7% Oct), pointing again to the yearly increase in food sales being almost entirely driven by inflation.
- However, we note that the BRC shop price index and official ONS data both show a slowdown in food price inflation recently, so it's hard to know the full extent of the slowdown in volume terms.
- Non-food sales growth was unchanged from October, and almost flat at 0.1% Y/Y, with another notable downward contribution from the "Other non-food" category. "While the likes of computing and household appliances outperformed Black Friday week last year, total non-food sales growth across all categories was minimal overall", notes the press release.
- The ONS's retail sales volume index will see November data released on 19 December, after a sharp -1.1% M/M pullback in October (though this had followed four consecutive rises). Today's BRC release covers the same 4 weeks as the ONS report (from 2 - 29 November 2025).