Retail sales were stronger than expected at the end of 2024. Q4 volumes rose 1.0% q/q to be +1.1% y/y after 0.5% & 0.2%. Monthly sales values have been impacted by a change in the timing of seasonal spending. Thus December fell 0.1% m/m after rising 0.7% in November, but it is now up 4.6% y/y after 3.1%, the highest growth rate in almost two years. Expectations for a February rate cut have grown but the retail data are signalling a recovery in spending supported by tax cuts and lower inflation.
- Q4 real retail sales rose at their fastest quarterly rate since Q1 2022 boosted by discounting. Consumers continue to be prepared to spend but only at the right price with retail prices rising 0.4% q/q down from Q3’s 0.6%. Retail volumes per person rose 0.5% q/q, the first rise in two and a half years.
- Q4 sales values rose 1.4% q/q to be up 3.7% y/y after 2.6% in Q3.
Australia retail sales y/y%
Source: MNI - Market News/Refinitiv
- The drop in December sales was driven by sharp falls in clothing (-1.8% m/m), other retailing (-1.4% m/m ) and restaurants (-0.5% m/m). Household goods saw their fourth consecutive strong month rising 1.6% and spending is now 7.1% higher than a year ago. Food retailing rose 0.1% m/m, which was impacted by supply disruptions, and department stores 0.4%.
- Online sales rose 4.2% m/m to be up 12.7% y/y.
- The ABS noted that “Cyber Monday fell in early December” which lifted spending in the month, especially for household items.
- The monthly series will be replaced by household consumption this year. The December update is out on Tuesday and forecast to rise 0.4% m/m and 3.4% y/y.